What's in a Logo

To create continuing interest with current membership, and to grow through attracting new members, our story about us and the God we cherish has to be clear.

As a backdrop, St. Luke's has undertaken a two year review of itself. An engineering assessment of current and future maintenance needs, a strategic plan effort to determine direction and goals, and an architectural assessment of what our "campus" might become have all concluded that we need to be clear and tell our story. 

We start with graphical representation - a logo - the icon we might recognize as "us."

To build our logo we start with a circle. For some, a circle will evoke the Rose Window, the roundness of Emmanuel Chapel, the orbs held by angels both in the chapel and in the new Barba window, or the host raised during the Eucharist. For others, a circle represents the inclusive nature of the Kingdom, the connectedness of community and fellowship, and the feminine side of God. The color blue is the color of Mary whose image is so prominent in both the cathedral iand in the chapel. Blue is also a dominant color in our windows, the color of the oceans, and a color of peace. For the artist, this circle represented the cathedral’s role as a center for Portland and the center of the diocese and state of Maine.
In the next layer we see a second circle, within the first. This circle represents the congregation, the parish, and people of St. Luke’s, the church part of the cathedral church, your place within it all. Like wedding rings that bind a couple together, these two circles show how the two roles of cathedral and church are united together in love. 

Now we move on to overlay the two circles with two crosses. The first cross is made of dark blue intersecting arches. For many this cross will evoke the gothic arches of the cathedral, the linear shape of the nave, and the masculine side of God. Notice that the arms of the cross point both left and right and up and down, reminding us of the dual purpose of connecting people with God (the vertical) and with one another (the horizontal). If you look inside the arches, you see a second, white cross. This evokes our stained glass windows, the letting in of light, and the centrality of Christ in our midst. Even as it lets light in, the logo shows how the cross lets light out, showing how our ministry and mission, like the points of the compass, lead us out into the world. You will notice that with a wonderful salute to Celtic spirituality, the two circles and two crosses are woven together. cathedral and church, congregation and city, diocese and parish, ancient and modern, mystical and incarnational, people and each other and people and God. Like the two natures of Christ, these represent one reality, one place and one people known as St. Luke’s.

St. Luke's Logo

With the completed logo we recognize that the people part is important. As Dean Shambaugh reminds us, "I keep hearing people refer to themselves as 'St.Lukans'.”  There are almost 700 St. 'Lukans' in our database and many many others who because of music and the arts, 12 step groups and ministries like St. E’s, or reasons known only to them, call St. Luke’s their home. Each of these live out Paul’s command to carry out the work of an evangelist and carry out their ministry fully in their own way.  Our logo so well illustrates and reminds us just how much our lives are intertwined together… and how the cross is in the midst of it all. 

This is our logo - and this is St. Luke's. Welcome!